Alepel is a high-end shoe brand with distribution through retail stores and other online outlets. Alepel is characterized by the LINE. As such we were hired to build the e-commerce site for the brand following the guidelines and including their symbol, the line, into several areas of the site. Alepel is also integrated with a fulfillment center that allows the site to automatically submit order to be fulfilled by the center informing the administrators, clients, and ultimately making sure that inventory is always in-sync. The integration was made possible using a Magento cart with a custom developed API connection to the fulfillment center’s software.