The Bottom Line: WordPress powers 43.4% of all websites globally in 2025—that’s nearly every other website on the internet. While competitors chase trends and fight for relevance, WordPress has built something more valuable: a platform that actually grows with your business.
The Numbers Don’t Lie: WordPress’s Unstoppable Rise
When you look at the raw statistics, WordPress’s dominance becomes crystal clear. As of April 2025, 43.4% of websites on the internet run on WordPress, making it the most widely used website builder in the world. To put this in perspective, the next runner-up, Shopify, has a market share of just 4.8%, followed by Wix (3.7%), Squarespace (2.3%), Joomla (1.5%), and Drupal (0.8%).
Among websites with a known content management system, WordPress holds an even more impressive 62.1% market share. This isn’t just market leadership—it’s complete dominance.
The Growth Story Continues
WordPress has experienced a remarkable 16.3% increase in total website market share since 2017, growing from 27.3% to 43.6% by January 2025. Even in 2025, WordPress grew from 43.1% to 43.6% from January 2024 to January 2025. While this represents slower growth than previous years, it demonstrates something even more valuable: stability and maturity.
Most tech platforms follow a boom-and-bust cycle, chasing trends and fighting to stay relevant. WordPress bucks this trend, showing the stability you’d expect from a platform that runs nearly half the world’s websites.
Beyond Blogging: WordPress Powers the Modern Web
WordPress has evolved far beyond its blogging origins. Today, it’s the backbone for everything from personal portfolios to Fortune 500 websites. WordPress not only dominates the content management market but also ecommerce, with WooCommerce powering about a third of all online stores.
E-commerce Dominance
WooCommerce has a 33.87% share in the e-commerce platform market, outperforming Shopify (18.53%), Custom Cart (12.54%), and Wix (8.40%). As of early 2025, there are 4,650,000 live ecommerce sites built with WooCommerce, generating substantial revenue for businesses worldwide.
Enterprise-Grade Solutions
The news outlet that gives us the annual “Person of the Year” – TIME.com – runs its high-traffic online presence on WordPress.com VIP. This enterprise-level platform demonstrates WordPress’s capability to handle massive scale and traffic loads.
The Secret Sauce: Why WordPress Grows With Your Business
Unmatched Flexibility and Customization
There are tens of thousands of WordPress themes and over 70,000 plugins available, creating an ecosystem that can adapt to virtually any business need. Whether you’re launching a simple blog or building a complex e-commerce platform, WordPress provides the tools to scale seamlessly.
WordPress plays nicely with your favorite business tools. Connect your email marketing service, set up payment processors, or sync with your CRM system. Popular services like Mailchimp, PayPal, and HubSpot are smoothly integrated through plugins or direct API connections.
Scalability That Actually Works
Your website traffic spikes? WordPress handles sudden growth without breaking a sweat. Smart caching, content delivery networks, and optimized databases keep your site running fast under pressure.
This scalability isn’t theoretical. Hostinger hosts more than 9.5 million websites, with 54% (around 5.2 million) built with WordPress, creating 20,000 new WordPress websites per day.
Future-Proof Technology
WordPress continues to evolve with cutting-edge technologies:
AI Integration: AI-powered plugins are emerging, from those that automatically generate content based on current trends and user interests, to those that automate backend management, such as automating updates and backups.
Headless WordPress: By 2025, WordPress developers can look forward to more vigorous tools and APIs designed to simplify the integration of headless WordPress, permitting sites to deliver seamless experiences on mobile apps, IoT devices, amplified reality platforms, and beyond.
Performance Optimization: Edge computing will help deliver faster load times by serving content from servers closer to users. WordPress will integrate better with edge computing and CDNs, improving site performance and user experience.
Cost-Effectiveness That Makes Sense
WordPress is open source software made by a large community worldwide, freely available for anyone to use for any purpose. Its lack of licensing fees means you only have to pay for hosting and a domain to have your own website online.
This cost-effectiveness extends to the talent market as well. WordPress developers make up 65% of available jobs on the platform and earn competitive salaries, with freelance developers charging between $20 and $100 per hour.
A Thriving Global Community
WordPress’s success isn’t just about technology—it’s about community. WordPress translation community has it fully translated into 208 languages and partially translated into dozens more. In 2024, WordPress communities organized 78 WordCamp events around the world.
The global WordPress community is what makes the platform truly special, creating real impact whether by helping a first-time blogger or connecting developers across continents.
Addressing the Challenges Head-On
WordPress isn’t without its challenges. In 2023, around 5,948 new vulnerabilities were identified in the WordPress database, an increase of 22% from the previous year. However, this transparency and active security monitoring actually demonstrate the platform’s commitment to security.
Modern WordPress hosting providers have responded with sophisticated security measures. WordPress hosting plans now feature AI-powered security applications, automatic updates for vulnerable software, and one-click security hardening tools.
Looking Ahead: WordPress in 2025 and Beyond
WordPress is set to embrace leading-edge technologies and practices, transforming how we build and manage websites. The platform will integrate innovative technologies that will redefine how websites are built, managed, and optimized.
Key trends shaping WordPress’s future include:
- Enhanced accessibility features to ensure inclusivity for all users
- Carbon-neutral hosting solutions supporting sustainability commitments
- Improved mobile optimization for the mobile-first world
- Advanced e-commerce capabilities through WooCommerce evolution
The Verdict: Why WordPress Remains the Smart Choice
In a digital landscape filled with flashy alternatives and niche platforms, WordPress stands out not because it’s the newest or most trendy, but because it delivers what businesses actually need: reliability, scalability, flexibility, and growth potential.
While niche platforms chip away at specific segments, WordPress keeps its firm grip on the broader market. WordPress continues to be the platform of choice for users because scalability and flexibility match the needs of everyone from first-time bloggers to enterprise-grade site owners.
Whether you’re launching your first website or scaling an enterprise platform, WordPress doesn’t just power your site today—it grows with your ambitions for tomorrow. In 2025, that’s not just market dominance; it’s smart business.
