Responsiveness is the practice of building a website suitable to work for every device and any screen size. Nowadays, smartphones and tablets have changed the approach towards website design and user experience. Before, the only challenge for website designers was to make the site have the same look and feel in various computer browsers without worrying about responsiveness. However, smartphones, tablets, laptops and desktops are not the same and each make websites have a different look.
So, why should responsiveness be standard nowadays? It should because we are in a time where if you are not up to date with technology, then you are going to end up falling behind every other business. You need to have a website where the laying-out provides optimal viewing experience in any device. Therefore, there won’t be a need for resizing and scrolling.
We say that it should be standard because website designers should not be offering any other service than making the website responsive. There is no “desktop-version” and “mobile-version”. There’s just one version that will look the same in all the devices.
Let’s look at the advantages of having a responsive website:
- Responsive websites are fluid, meaning that all content moves freely across all screen resolutions and all devices.
- A good website is that, that enables visitors to consume content through a device of their choice. Thus, responsive design is about providing the best user experience in any device.
- It is much more cost effective than having two separate websites that suit each device
- Easier to manage one website than having to manage two
Responsive design isn’t a trend it’s a must. Being able to offer consumers a beautiful optimized experience regardless of their choice of device means you will expand your reach and have more chances of engaging your customers.